The acquisition of brings together two complementary businesses to create one of the world’s leading content, media and entertainment companies focused on gaming, esports, and youth culture.
Both GameSquare leaders and returning FaZe Clan bosses shared comments about the acquisition as part of the joint announcement where they outlined plans to return FaZe Clan to 'where it was in its peak years.' Of the various esports orgs that have popped up over the years, FaZe Clan remains one of the most predominant names in the industry even if their influence has waned over time as indicated by their stock market woes and the move to be acquired in the first place. With GameSquare now the new owners, some familiar names will be returning to the company with Richard 'FaZe Banks' Bengtson and others coming back to the company and taking on new leadership roles.
The acquisition follows a tumultuous period for FaZe Clan on the stock market which got so dire that the organization risked being delisted entirely. Legacy esports organization FaZe Clan has been bought by GameSquare, another esports company geared more towards acquisitions and promotions rather than the gaming and streaming content FaZe produces itself.